Launching Design Practices: Meg Peters Architecture + Interiors

The Objective: Design from the ground up a small-scale professional architectural practice ready to launch one to five years after graduation.

The Process: Through hands-on workshops and seminars this course aimed to “simulate the startup process from concept to launch.”  The startup developed over time using market research, positioning, strategic branding and identity design, business information and planning, consulting prospective customers, startup expense budgeting and profit planning, operational design and business formation, brochure design, website design, and pitching.

The Pitch: To test my readiness to launch, I pitched my startup to a number of architectural and business professionals.  As they stepped into their “client shoes” and began to question my business from their personal perspectives and experiences, my confidence grew each time I rebounded a tricky question successfully, professionally, and convincingly.  In the end I presented a persuasive pitch and felt ready to launch!  Additionally, I assembled a cumulative “Startup Portfolio” to refer back to when I one day launch my actual future business venture.

Business Model Canvas

* Images in the above slideshow presentation were used for an academic exercise and are NOT of my own work, though they do represent the type of work and aesthetic that I aspire to.